VERIZON HUM - NEW PRODUCT LAUNCH

Verizon launched a smart device for dumb cars. The aftermarket telematics vehicle platform is supported by a mobile app (powered by Google Assistant) that allows people to monitor a vehicle's health or contact nearby roadside assistance. We started this project from scratch. We named the product, designed the logo and packaging, and created some grassroots marketing, including one of the most unusual stunts I’ve ever done.

We figured out a whole new way to raise awareness (Get it?)