Condé NAST - digital (re)brand campaign


Condé Nast wanted a campaign that highlighted the depth of their publications. We came up with a digital "six degrees" solution that links the 17 different publications. Using their lush photography as a starting point, we tagged the image with various articles (fashion, politics, travel, etc.). Each click sent the reader down the rabbit hole of content. Users could technically keep linking and searching through over 1.2 million stories in the Condé Nast arsenal. 

From an advertiser POV we overhauled everything to be viewed with the same sense of clarity and cohesiveness. Special access was provided to view or search according to BRANDS/AUDIENCES/TOPICS/FORUMS.

SKIMMER - an advertiser-sponsored news skimmer that encourages readers to make a Deeper Connection with Condé Nast. at the bottom of content pages on different titles, an expandable dock allows readers to find more Condé Nast content related to the very thing they’re currently viewing. Readers can learn more about the popularity stats of the content, click through to the actual content on other Condé Nast titles or dig deeper to find even more related content.

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