mercedes-benz - masters GOLF sponsorship

That term 360 sure gets thrown around a lot these days. But the Masters itself is a 360 event. Broadcast globally, with events on site for guests (Augusta doesn’t call them fans), plus a host of special activations for VIP customers and dealers. Mercedes has even gone all-in with an endorsement deal with the #1 golfer in the world, Jon Rahm. Oh yeah, and create an entire brand campaign announcing five new all-electric vehicles. No big deal.