MERCEDES-BENZ - INTERNATIONAL WOMEN’S DAY
In celebration of International Women’s Day, we collaborated with Germany to release this little-known fact about Bertha Benz.
MERCEDES-BENZ - BRAND CAMPAIGN
Everyone knows what Mercedes makes, but few know who they are. "What Drives Us" is a campaign that offers a glimpse into the mind of one of the most iconic brands in history.
TOYOTA YARIS - NORTH AMERICAN LAUNCH
Toyota requested a launch with "real personality." Our solution was a Pixar-inspired campaign that was 100% CGI. The result: Yaris set records for new vehicle sales, not just for Toyota, but for the "entry level" vehicle category.
This was literally the very first mobile ad campaign, entitled, "Mobisodes." We produced a dozen :10 shorts that pay homage to “spy vs. spy” with two Yaris cars playing pranks on one another. We found it fun and silly, but hey, the Cannes judges liked it.
X BOX VIDEO GAME - We were the first company to partner with X Box and released a free game starring the Toyota Yaris. there were over 400,000 downloads In the first week ALONE.
WEBSITE - PERHAPS NOT A BIG DEAL NOW, BUT WE WERE THE FIRST brand to partner with Google maps and provide virtual test drives in 5 US cities (Miami, Boston, Seattle, Austin, Chicago) using the beta versions of Google street views.
Print campaign featured creatures from Dave Needham — who also created the characters for Gorillaz.
LEXUS GS
Lexus wanted something to offset their boring and stuffy image. The CMO in Japan challenged us to turn the vehicle into an "object of desire." If it was lust they wanted, it was lust we gave them.
ZIPCAR - ON A MISSION
We favored wild postings and OOH as streets and highways are obviously where Zipcars live. We included placement in some of the most crowded subway, bus, and train stations — as a bit of “inspiration” to those crammed into subway cars or simply stuck in sweltering heat waiting for a train to arrive.
CAR EXCHANGE - Similar to a “gun exchange” Zipcar offered free a lifetime membership to anyone willing to give up their current vehicle. All vehicles collected were inspected, serviced, and redistributed to people truly in need of transportation — such as disaster victims or rural, impoverished communities.
NEW YORKER STORY CONTEST - Members (or those willing to join) were invited to write a 1,000 word (or less) story centered around someone going on their own “mission”. Stories were judged by the New Yorker staff and the winning submission was printed in an issue.
Mercedes-Benz Sphere
F1. Mercedes-Benz. Las Vegas. Seems like the perfect opportunity to make a giant snow globe in the desert.
